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Whether you’re making packaging for food or pharmaceuticals, you need it to stand out. Your packaging is the first thing a customer sees when interacting with your product. You don’t get a second impression, so getting it right the first time is crucial. Custom packaging solutions can make all the difference when convincing customers to pick your product over a competitor. In this guide, the packaging production experts at ¾ÅÐãÖ±²¥ discuss all the benefits custom folding carton packaging brings.

What’s So Great About Folding Cartons?

When sitting down to plan what your product’s packaging will eventually look like, it’s important to remember the packaging is part of your product experience too.

Good packaging should accomplish four main goals:

• Be easy to use
• Grab attention
• Build brand awareness
• Keep your product safe

Custom folding cartons accomplish all of these goals and increase the efficiency of your packaging line while keeping costs low. They also come in different varieties that allow them to be used for different product types across many different industries. In other words, folding cartons are basically the ultimate packaging solution

Folding Cartons Are Easy to Use

Folding carton packaging is one of the most cost-effective and versatile packaging options. That’s because you can create many different things with a single sheet of corrugated carton board. Folding cartons can be found everywhere these days, from top tuck boxes for clothing and electronics to straight tuck boxes found in most retail stores selling cosmetics and food products the globe over. Folding cartons can be made to be easy to open to make using the product easier for the customer. Depending on how the folding carton is manufactured, it can even be created to hold light, medium, or heavy products while still remaining durable. The best thing about custom folding cartons is they’re intuitive to your specific product and customized to meet your exact needs. Because they’re made from sheets of corrugated paperboard, custom folding cartons are easy to design and manufacture.

The possibilities are almost endless!

Custom Folding Cartons Grab Attention

One of the best features of custom-designed folding cartons is they help your product stand out in a crowded market space. As mentioned earlier, first impressions leave a lasting impact. If you want to increase sales, your product has to be memorable. Your packaging can make or break whether a customer decides to purchase your product or leave it on the shelf. Sometimes, all it takes is an added splash of color or an excellent embossed design.

As part of the product experience, you want your folding cartons to get users involved.  Finishes like laminates and spot UV coatings can give your custom folding cartons a smooth texture that reflects the light, catching the eye. Or, if you want to show off the product inside the packaging, you can design folding cartons with clear plastic windows to give customers a sneak peek. Custom-designed folding carton packaging sleeves are also a great way to stand apart from the crowd while allowing the packaging artwork the maximum amount of real estate without obscuring important product details.

Because paperboard boxes are so versatile, the customization options for your folding cartons are limited only by your current machine production capacity and shipping cost.

Folding Cartons Keep Your Product Safe

Aside from grabbing attention and being an extension of your brand identity, the primary function of product packaging is to keep your product safe. If customers buy your product because your packaging design looks amazing, but it doesn’t survive the trip home with them, it’s not worth it. Folding cartons may be made out of paperboard, but that doesn’t mean they don’t keep products safe. While the paperboard is designed to be flexible to make manufacturing easier, the finished packaging product is plenty durable. Depending on how fragile your product is, you could opt for custom auto-lock bottom folding carton boxes. These types of cartons offer more support for heavier items.

As an added bonus, custom folding cartons remain sturdy and durable while also reducing the amount of paper waste you produce. This is because many folding carton designs can be cut from a single sheet of paperboard. So not only do custom folding cartons keep your product from falling apart, but they’re also less wasteful and more cost-effective than other items like plastic packaging.

How Are Custom Folding Cartons Made?

Custom folding cartons are much easier to produce than other packaging solutions. This means they can be produced faster for less cost, making them ideal for many products. The manufacturing process starts with paperboard. Your custom packaging artwork is either printed on the paperboard in reels or cut to sheets and printed on a sheet-fed offset press. The printed reels are then taken to a web-fed die cutter to produce the required shape and add the creases, or printed sheets are taken to a sheet-fed die cutter for the same result. Finally, the die cut blanks are then sent to a folding and gluing machine before being packaged for shipment to the customer.

As an added benefit, paperboard and cartons that have yet to be folded into shape can be stacked until needed, reducing the total manufacturing blueprint. Because multiple custom folding cartons can typically be cut from the same paperboard, manufacturing waste is decreased as fewer materials are needed. As a bonus, needing fewer materials for production reduces costs, which is one of the main reasons folding cartons are cheaper to produce than many other packaging options.

However, if you’re looking for a truly quick and cost-effective manufacturing solution for your custom folding cartons, ¾ÅÐãÖ±²¥ is exactly what you need. We’ve always been at the forefront of packaging manufacturing technology, and folding cartons is no exception. We’ve drawn on our over 150 years of operational experience to create a folding carton machine that combines unparalleled speed with less paperboard waste. Our Zerand Web-Fed Platen Die Cutter is one of the best pieces of folding carton equipment currently on the market.

The Zerand Web-Fed Platen Die Cutter

Our Zerand line of Web-Fed Platen Die Cutters is the most efficient way to make a custom folding carton. The machine can either take printed reels and turn them into collated stacks of die cut blanks or a press can be installed inline for a single-pass operation. Our machine operates at up to two and a half times the standard rate of sheet-fed platen cutters without losing any of the high quality you need for custom folding carton packaging.

By nesting the carton design and eliminating the gripper margin, our web-fed platen die cutters reduce board use per carton by up to 18%. Additionally, our integrated and automated design allows the Web-Fed Platen Die Cutter to take up much less floor space than a multi-machine sheet-fed operation, with fewer operators required.

Bottom line: You can decrease operating costs while increasing production output!

Are you looking for other custom folding carton solutions? Check out the rest of ¾ÅÐãÖ±²¥â€™ folding carton lineup, including folio sheeters and more!

Why Choose ¾ÅÐãÖ±²¥ for Custom Folding Cartons?

At ¾ÅÐãÖ±²¥, we don’t just sell equipment to help you tackle a tough production job. We partner with you to make your production line the best you can be.

It starts with expert installation. Our factory-trained and certified equipment experts will help you integrate your custom folding carton machine seamlessly into your production line.

But our customer relationships go much deeper than purchasing and installation. You get constant support from ¾ÅÐãÖ±²¥. Whether you need in-house equipment training, a production line audit, or help troubleshooting a breakdown, we’ve got you covered.

That’s part of what sets ¾ÅÐãÖ±²¥ apart as a world-class paper-finishing equipment manufacturer.

Get in Touch with ¾ÅÐãÖ±²¥ Today!

Ready to get into custom folding carton production?

Contact one of our equipment experts today to discuss the best options for your line and particular manufacturing job.

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