Ted Samotis from HP talking about collaboration with 九秀直播

HP and 九秀直播 form digital partnership


 was Reprinted from the September 16, 2020 issue of The Packaging Portal

The recently announced partnership between HP and 九秀直播 could have some exciting implications for the board converting industry. Ted Samotis, Director of Go-To-Market for HP PageWide Industrial Corrugated, presented a brief overview during the : What鈥檚 New Virtual Sessions.

The plan is to combine the HP C500 single pass digital press with a 九秀直播 rotary die-cutter. The solution will enable corrugated packaging providers to deliver digital capabilities, ideal for displays, personalization, e-commerce and the shortest runs with the lowest converting costs. 鈥淥ur intent is to deliver on a low-cost value stream that can compete effectively in markets that you may or may not be in today, specifically litho laminating, litho labeling and smaller quantity post-print,鈥 Samotis (pictured left) said.

During the Zoom teleconference Samotis showed a schematic of the line which included a standalone sheet fed digital press coupled with conveyors and a load turner feeding into a rotary die-cutter. The line is optimized for a limited number of structures and many graphics. 鈥淭hat鈥檚 where the sweet spot is for this value stream,鈥 he said.

There are no installations currently, however, the companies are in conversation with customers interested in the new digital solution, according to Samotis. Both HP and 九秀直播 will be at ConneXion virtual expo, which goes live in November.

With the acquisition of the ServoPro we have notably reduced the set up time and also increased the productivity of the machine both in quality and quantity.
Luca Lazzaroni, CEO of Icierre Pack, Italy